Evaluation Questions and audience

•       In what ways does your media product use, develop or challenge forms and conventions of real media products? 

•       How does your media product represent particular social groups? 

•       What kind of media institution might distribute your media product and why? 

•       Who would be the audience for your media product? 

•       How did you attract/address your audience? 

•       What have you learnt about technologies from the process of constructing this product? 

•       Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


Audience.

How to define an audience…
GEARS… Gender, Ethnicity, Age, Region/ Nationality, Socio-economic group.
Our production is for Females because it is about dolls- the stereotypical toy for a female. The age would be 15 and up. This is because it is a horror and some viewers may find distressing. There isn't a key nationality or socio-economic group because anyone can watch it if they want to.

Our film opening does not have a particular social area. We wanted to create a film opening based on what horror fans like, not what classes like or watch. If there was any segment, it would be form E to C1. This is because the main character of our production is a 16/17 year our (our age) which makes her in in the E class in the first place because we don't earn money and we are just students. Therefore it is likely that people in social grade E could easily identify with our film, increasing the chances of the lower social grades watching it.

Young and Rubicam 4C's model.

f§or my production, I think it is "The mainstream" cultural consumer. This is because our production is a horror film which suits the characteristics of people who live in the world of the domestic and everyday. A daily routine is fundamental to the way they live their lives- supernatural horrors have become more popular thereof roe with this growing popularity the mainstream audiences may follow the crowd- for example films saw as the conjuring, insidious and sinister.